The Hotel Franchise Solution by Rotana


Would you prefer to feel that your property is truly your own but with the support on hand from an established company and brand? At Rotana, our franchise solution has been specially created for those who want the best of both worlds.


Created with flexibility in mind, our franchise solution provides access to a full complement of services and a world of expertise as and when required. Providing easy access with a single point of contact, our dedicated support team is always on hand to answer questions and support your requirements across all departments, whatever they might be.


Always up-to-date, our online franchise platform provides a centralised point for all information and tools covering policies, operations, sales, marketing, revenue, procurement, technology and our loyalty programme, Rotana Rewards.


Our franchise partners also have the opportunity to select optional paid modules at any point during the relationship. Each module incorporates a range of proprietary facilities, tools and services.

Sales Modules
Revenue focused across a selection of either leisure, local or international markets.

Audit Modules
Expert audits covering quality, environmental, technical, food & beverage and commercial.

Human Resources Modules
Powerful career portal with recruitment agreements, engagement surveys and other tools.

Additional Modules
A host of additional modules are available covering procurement and standard operating procedures.


Our four-pillared approach helps to support superior levels of performance.

Building teams through training and leadership development programmes and alignment with our brand values.

Maximising revenue through monitoring of RevPAR index and channel production, and leveraging e-connect and Rotana Rewards.

Establishing loyalty through a range of tools and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and social media.

Ensuring our brand is delivering on its promise through procedures, tools, best practices and quality assurance.

Through a scheduled, quarterly check, commercial performance is optimised with the aim of maximising revenue. Our performance check is a five-step process involving the presentation of a comprehensive report which covers everything from room performance and review of channels to recommendations and action plans.

  1. Preparation & Pre-analysis
  2. Proposal of Agenda
  3. Property Visit & Meetings
  4. Presentation of Report
  5. Follow-up & Consultation


Behind the success we deliver to our franchise partners is our tried-and tested formula which is comprised of our people, our expertise and our years of experience delivering to the highest level. In less than three decades we have grown to over 100 properties in 38 cities across 18 countries, with over 11,000 team members serving more than six million guests per year.

When you become a franchise partner with Rotana, our collaboration goes beyond business. It is a professional and dynamic friendship where like-minded parties leverage their experience and knowledge, whilst embracing innovation, to deliver sustainable success in the long term.


As a franchise partner, your guests will have the added attraction of having access to our loyalty programme. With over half a million active members, Rotana Rewards is recognised as one of the world’s most rewarding loyalty programmes.

It offers guests and diners a plethora of benefits such as reward miles at partner airlines, complimentary room nights and meals, and a vast selection
of gifts. At the Business Traveller Awards, Rotana Rewards has been a successive winner of the Best Loyalty Programme in the Middle East.


One name, six brands, one promise. We have six product brands within our family which cater to different types of requirements. Each one has its own distinct personality whilst delivering on Rotana’s brand promise — Treasured Time.

Rotana Hotels & Resorts
Our upscale brand for four-star and five-star properties.

Rayhaan Hotels & Resorts
Our culturally aware brand catering to alcohol-free properties.

Centro Hotels
Our savvy, chic brand for an affordable lifestyle.

Arjaan Hotel Apartments
Our home-away-from-home brand for longer stays.

The Residences
Our brand which brings our hotel experience home.

Our collection of independent hotels.

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